Train your team to be growth experts.
Learn from the best in the industry.

In 3½ weeks, learn advanced growth for B2B, B2C, mobile, or ecommerce. Remotely.

Our credibility

Bell Curve is a renowned growth agency that now offers hands-on training.

We've grown dozens of companies from zero to millions in revenue. We've worked with Framer, Envoy, Streak, Clearbit, Service, Tovala, Perfect Keto, and many others.

We've written the most popular guide on growth, we give talks at Google and Y Combinator, and our work is turned into case studies for ad channels — such as this one for Quora.

We grew the world's largest travel cashback app from day one.
We tripled their ad revenue and volume.
We grew the largest keto brand in the world. From day one.

There's no need to hire a growth marketer. Train yourself instead.

Mentored Training

For marketers: Master customer acquisition beyond what you can learn on the job. Get step-by-step training from the agency that's grown some of the biggest startups.
For managers and founders: Stop looking for a growth marketer. Instead, train your existing team in growth.
Training structure
Learn growth to a modern, advanced level. Our training is unique in its depth and hands-on nature.
Learn to effectively create pages, A/B tests, and ads.
We work with you. Receive in-depth, one-on-one reviews of your growth work via Slack screenshares.
We customize your training to incorporate the projects your company is already working on.
Training is done through a mix of written guides and real-time Slack conversations. Nothing is pre-recorded. You'll spend 1½ to 3hrs per day—depending on your availability.
Scroll down to see what you'll learn.
$7800 for 3.5 weeks
3½ weeks of one-on-one training
  • Our next cohort begins January. Schedule a call to book a spot.
  • International students welcome.
  • Tip for employees: Ask if your company's employee education budget will cover the cost.

What do I learn?

I. Growth Strategy

Focus on the material most relevant to you and your business model. For example, founders of B2B companies will go through a different track than junior marketers at ecommerce companies.

Choosing the right ad channels

Choosing the right growth strategy

Correctly setting up attribution

Understanding your core metrics

Partner call: In-depth consultation for your product

Set up major ad channels and target users with advanced tactics

Content marketing and SEO

  • Keyword research
  • Content writing and distribution

Design high-converting ads

  • Design cheat sheet and templates
  • Video ads: animated and live production

Cold email

  • Finding working emails
  • Harvesting competitors' emails
  • Writing high-converting copy at scale

Referrals

  • Tactics to foster virality
  • Time-saving strategies

Projects you'll work on with our help:

  • Set up ad channels, including Facebook and Instagram
  • Improve your company's search ads
  • Redo your social ads
  • Redo your ad creatives
  • Run a cold email campaign
  • Redo your company's referral program

II. Acquisition

In-depth reviews of major ad channels. See examples of our best-performing ads for the clients we've worked with. Go through hands-on projects with guidance from our team.

III. Conversion

Understand the psychology behind effective landing page designs. Run A/B tests to continually improve conversion rates.

Landing page structure and design

  • Client examples: Before and after
  • See our highest-converting landing pages

Conversion rate optimization

  • Setting up and assessing analytics
  • How to improve your full funnel conversion

But, how is this material unique?

12+ Projects
Real-time assistance
In-depth reviews
Even if you're familiar with this material, we go deeper than you've previously been taught or have learned on any job. You'll be learning growth from a team that runs growth for 20+ major startups — today. We aren't retired growth marketers.

Training is project-based with live screenshares, check-ins, reviews, and feedback from Bell Curve team members. So you get deliberate practice.

Scroll down to read our FAQ.
Learn More

What do I learn?

1. Growth Strategy

Learn everything Bell Curve knows about growth.

  • Identify the correct ad networks to use for your business
  • Identify the best-suited audiences
  • How to steal your competitors' best ideas
  • How to onboard your users effectively
  • Partner call: In-depth growth strategy for your product

Learn how to properly setup attribution.

  • Accurately track where your customers are coming from

2. Acquisition

Go deep into Google Ads, and achieve an agency-level sophistication.

  1. Search, Shopping, YouTube, and Display ads
  2. Targeting tactics
  3. Advanced ad optimization
  4. Project: Improve your company's search ads

Content Marketing and SEO

For a tiny sample of our SEO content, go here.

  1. Keyword research
  2. Content writing for conversion
  3. Topic sourcing
  4. Content distribution

Facebook, Instagram, Snapchat, and Twitter ads

  1. Writing ad copy
  2. Examples of our best performing ads across all channels
  3. Designing the right creatives
  4. Project: Redo your social ads with our in-depth review

Ad creatives: Making high-converting ads

  1. Ad design guidelines
  2. Video ads: animated, live production, and video clips
  3. Design cheat sheet
  4. Pairing the right copy with creative
  5. Project: Redo your ad creatives with our help

Advanced Facebook and Instagram Ads

  1. Major components to an ad's success
  2. Advanced tactics for generating audiences and ad sets
  3. Advanced audience targeting
  4. The ad units that convert best
  5. Project: Set up your Facebook + Instagram with our help

Apple Search Ads and App Store Optimization

Readings

  1. Apple Search Ads and App Store Optimization
  2. Apple Search Ads: Account Structure and Optimization

Project

  1. Set up Apple Search Ads

Additional ad channels

  1. Project: Pinterest ads
  2. Project: Quora ads
  3. Project: LinkedIn ads
  4. Project: Twitter ads

Cold Email (B2B)

  • How to find the right people to email
  • How to find working emails
  • Harvesting competitors' emails
  • Writing high-converting cold email copy
  • Sending personalized cold emails at scale
  • Examples: Our best-converting cold emails
  • Optional project: Run a cold email campaign with our help

Referrals

  1. Word-of-mouth virality: tactics
  2. Inherent virality: tactics
  3. Artificial virality: tactics
  4. Time-saving strategies
  5. Project: Redo your company's referral program

3. Conversion

Advanced landing page creation

  • Examples of high-converting pages and copy
  • Copywriting strategy
  • Template: Our highest-converting landing pages
  • Project: Rewrite your landing page with our help

Landing page design

  1. Design elements that convert well
  2. Client examples: Before and after
  3. Templates: Well-designed landing pages

A/B testing

For a tiny sample of our material on A/B testing, go here.

  1. Creating worthwhile A/B variations for your landing page
  2. In-depth, one-on-one A/B ideation with your team

Conversion rate optimization

CRO is responsible for half our performance gains for clients.

  1. Setting up and assessing analytics
  2. How to improve your full funnel conversion

But, how is this material unique?

Even if you're familiar with this material, we go deeper than you've previously been taught or have learned on any job. You'll be learning growth from a team that runs growth for 20+ major startups — today. We aren't retired growth marketers.

Training is project-based with live screenshares, check-ins, reviews, and feedback from Bell Curve team members. So you get deliberate practice.

Scroll down to read our FAQ.
Contact Us

Press

We've taught the best.

We give growth talks at Google and Y Combinator. Our growth writing is among the most-read online.

Who do I learn from?

Asher King-Abramson

Partner
App Academy Senior Instructor
Minerva Engineer

Asher is our head instructor and syllabus curator. Before Bell Curve, he oversaw the curriculum at the #1 coding bootcamp in San Francisco.

Julian Shapiro

Partner
Webflow VP of Marketing
NameLayer Founder

Before founding Bell Curve, Julian launched Clearbit, Webflow, and Heap's first-ever growth campaigns — generating tens of millions in revenue.

Neal O'Grady

Partner
Contractors Engineer
Web design author (1, 2)

Neal is responsible for the Google Ads, SEO, and conversion attribution modules. His writing on web design and development is widely read.

Director of growth
DIRECTOR OF CONTENT
Director of web
Director of Ads

Request More Info
Join Hundreds of Top Marketers

Important

To finish your application (or request more info), there's one last step. Schedule a Q&A call with Bell Curve partner Asher King-Abramson using this link: 

calendly.com/bell-curve-asher-r/30min

Here's what happens on the call:

  • Learn how we've grown companies similar to yours using the strategies we teach in our course. Think of it as a one-on-one Q&A session.
  • The call also gives us a chance to learn about what you’re growing. So we can explain how we'll adapt our curriculum to your company’s products and services.

We thought it would be charmingly meta to include a snippet (below) of Asher's growth talk where he discusses application forms — of all things.

- Julian, Asher, Neal, Justin, RC, Eric, and Tim

Oops! Something went wrong while submitting the form.
After submitting, you can optionally schedule a pro bono call with Julian or Asher to brainstorm growth ideas for your company — to see if our training is right for you.

FAQ

What's the deadline to apply?

Our next cohort begins in January, 2019. You'll want to apply in December, 2018.

Reach out — we'd love to chat!

What will I be capable of doing after the training?

  • Finding new ways to get customers for your business.
  • Intelligently validating startup ideas.
  • Finding the email addresses of your ideal customer.
  • Writing cold emails that compel people to respond.
  • Writing content that gets you customers, not just readers.
  • Making ads that people click. For the right reasons.
  • Sourcing high-quality content writers.
  • Setting up referral programs that people actually use.
  • Writing, building, and testing modern landing pages.
  • Running ads on all the major channels, with real best practices from the industry.
  • Tracking everything your visitors do on your site.
  • Creating a high-converting onboarding experience.

How personalized is the training to my company?

Extremely personalized. You’ll be brainstorming with a Bell Curve team member from day one. We'll pull from our experience to explain the best strategies for your company.  

Our Acquisition Module is flexibly built in a way that lets you test your most important experiments first. Even while other students are working on different projects. We don't batch you with others.

And you get personalized feedback on your work — whenever you need it.

Who on my team should go through the program?

Our program is a fit for anyone who needs to learn the step-by-step tools to acquire new customers: primarily junior marketing hires, founders, and senior marketers who come from a different area of expertise.

How is this worth the price?

By paying for the course, you're specifically betting on us to help you make more money than you're paying for the course.

We've generated much more than several thousand dollars in revenue for over 85% of our clients. We've grown many of them to millions. So we can't guarantee success, but we can guarantee you'll take a good swing at it.

This course is an investment and should be treated as such. If the course doesn't pay for itself, that's bad for us; it means you don't refer us new students.

Also, your newfound skills transfer to any growth job you take in the future. Midlevel growth marketer salaries average $115K.

How is this better than other growth courses?

Three main ways:

1. Other programs are geared towards folks in a more senior/strategic role; they cover things like user psychology theory, how to hire and scale up growth teams, and how to build growth models and forecasting. 

Our course is more tactical and teaches you how to acquire customers step-by-step. 

For example, we teach you how to set up Facebook ads based on what we're seeing convert well for our current clients, how to scrape ideal email addresses from unintuitive sources, how to send emails with the right questions to affordably sponsor email newsletters, etc. 

Other courses don't do that.

The first week of our course covers strategy, which we use to prioritize the tactics we end up teaching each student, depending on their business. So every student ends up with a different curriculum. The idea is that you don't waste time learning unnecessary channels that won't grow your specific situation.

2. Other programs bring in experts from a sampling of large companies that have already grown.

We pull from live data on what works for our current clients, and we're basing it on startups that are currently growing in similar ways at your stage. Our expertise is more relevant and applicable than what you'd hear from one expert at a different type of business in a different stage.

3. Other programs are lecture-based, with a few worksheets/spreadsheets as exercises. 

We're primarily hands-on projects, with real Bell Curve members screensharing and giving you deliberate feedback on the copy you write, the way you set up your ad channel, the landing page designs you make, etc. 

It's more of an employee onboarding/bootcamp experience than a continuing ed program. Plus, it's tailored to each student.

I'm in a different time zone than the United States — can I still take the course?

Yes, as long as you can overlap with at least an hour of course time during the day. Reach out to us, and we'll chat with you about making your schedule work. Half of our students are international.

Testimonials

You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
The Bell Curve team aren't really marketers as much as they are clever engineers who've learned to systematically hack growth. We're impressed.
Ti Zhao
CEO, Kip
They have deep knowledge on every aspect of customer acquisition. They're aggressively experimenting and sharing insights with us.
Lauren Funk
VP of Marketing, Tovala
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School

Request More Info
Join Hundreds of Top Marketers

Important

To finish your application (or request more info), there's one last step. Schedule a Q&A call with Bell Curve partner Asher King-Abramson using this link: 

calendly.com/bell-curve-asher-r/30min

Here's what happens on the call:

  • Learn how we've grown companies similar to yours using the strategies we teach in our course. Think of it as a one-on-one Q&A session.
  • The call also gives us a chance to learn about what you’re growing. So we can explain how we'll adapt our curriculum to your company’s products and services.

We thought it would be charmingly meta to include a snippet (below) of Asher's growth talk where he discusses application forms — of all things.

- Julian, Asher, Neal, Justin, RC, Eric, and Tim

Oops! Something went wrong while submitting the form.
After submitting, you can optionally schedule a pro bono call with Julian or Asher to brainstorm growth ideas for your company — to see if our training is right for you.